Energy Efficiency Economics & Markets

Evaluation of DSM Programs for Guam

Client: Guam Power Authority (GPA)

EnergyConsult staff undertook the second major evaluation of their DSM Programs by reviewing the marketing programs, promotion and advertising, the marketing budget and trade allies channels used in the program. Data was gathered to evaluate GPA's "Energy Sense" program. EnergyConsult staff performed the analysis and made recommendations regarding changes required to the marketing of the program to increase the program's effectiveness.