Client: Ministry of Industry, Vietnam
Ministry of Industry Vietnam was using GEF funding to promote commercialization of Energy Efficiency business in the country. The objective of the program was to strengthening the private sector involvement and interest in promoting energy efficiency in commercial sector to attain a sustainable market for energy efficiency initiatives in the country. EnergyConsult staff developed strategies and plans for promoting the program among the three major stakeholders; the customers, members of existing and potential energy services industry, and financial services providers. A comprehensive marketing plan to ensure broader outreach and participation of the program was developed.