Energy Efficiency Economics & Markets

Analysis of Customer Contribution by Product and Market Segment

Client: Australian Electric Utility

EnergyConsult completed an analysis of the revenue and margin contribution of customers over the product range of an energy retailer in its present and planned pricing zones and markets. The analysis resulted in first understanding by the retailer of the value drivers of its retail operation, the present and potential financial contribution of its markets and its different customer segments. This study was a major contribution to the strategic planning process and marketing strategy of the company.