Energy Efficiency Economics & Markets

Energy Market Analysis and Segmentation

Client: a large energy retailer

EnergyConsult was involved in a comprehensive analysis of their franchise energy market. The project included developing a model for forecasting end-use market shares for different energy sources, based on price differentials, customer preferences regarding various energy sources, and customer decision-making criteria. EnergyConsult conducted focus groups and developed energy usage surveys that were used to gather the required data.