Client: The Saudi Electricity Company (SEC)
The Saudi Electricity Company (SEC) while undergoing a major organizational restructuring anticipated transformation of existing vertically state owned electricity industry into a competitive market. In anticipation of initial phases of competition SEC desired to bring about management reforms to address customer relationship, rates structures and contract negotiations. This study was aimed at analysing various attributes of transmission level customers (receiving supply at 110kV and above) to identify their energy related needs that can be served through special contractual agreement. This included creating detailed customer profiles to develop appropriate marketing and CRM strategies and design of rates on the basis of customer load profile and usage patterns.